Leading Lady’s goal is to accompany you on life’s journey.

Family Owned for 82 Years

Leading Lady shares their intimate knowledge of the female form, providing women with products that are thoughtfully designed for fit, comfort and support. Their technical expertise provides the proper fit for every life stage and to a body’s changing needs. LEADING LADY, one of the most trusted brands in intimate apparel with over 78 years of experience, takes pride in being able to offer women the style, fit and quality they desire. Their garments deliver innovative intimate solutions for all figure types, especially full figure, pregnant and nursing women