It’s with immense pride and gratitude that we celebrate our 38th year as a cornerstone in the lingerie industry. The journey has been filled with growth, innovation, and most importantly, the unwavering support of our cherished customers. As we commemorate this milestone, let’s take a glance back at where aBra4Me began and reflect on the strides we’ve made since then.
Founding the Foundation
Our founder, Jackie, embarked on her journey in the lingerie industry at the age of 17. Through dedication and hard work, she earned two college degrees. Jackie’s experience at LuLu’s Lingerie and Bra World in Troy, MI, proved to be pivotal. While the name Bra World might not have been her top choice, working for one of the top lingerie companies in the state provided an opportunity that paved the way for her to showcase her talents and make a significant impact. From an assistant manager to a buyer for multiple locations, Jackie’s journey was one of learning, growth, and mentorship.
Evolution: From Bra World to aBra4Me
In 2001, www.braworld.ws was launched, marking Bra World’s online debut. A few years later, the evolution continued as aBra4Me was born in 2007 to align with our customer-centric phone number, 866-a-Bra-4-Me. By 2010, aBra4Me fully embraced the digital era, bidding farewell to brick-and-mortar stores and embracing the online realm entirely.
Navigating Industry Shifts
The lingerie landscape has seen transformative changes over the years, and aBra4Me has been at the forefront of embracing these shifts. The move towards inclusive sizing was a pivotal moment for our brand. From a time when DDD cups didn’t exist, we now offer a variety of styles, including options for M cups and even O cups.
The recent challenges posed by the COVID-19 pandemic were met with resilience. While the pandemic altered consumer priorities, online bra sales emerged as a lifeline for aBra4Me. Even during times of crisis, our commitment to providing comfort and confidence through our products remained steadfast.
Empowerment Through Selection
At aBra4Me, our mission remains clear: to empower women through high-quality, inclusive lingerie. Our commitment to offering a diverse range of bras that cater to all body types has never wavered. The search for the perfect bra, once a challenge, has transformed into a journey of comfort and confidence with our selection.
A Future Filled with Promise
As we celebrate 38 years, our hearts are filled with gratitude for our loyal customers who have been the backbone of our success. Looking ahead, we’re excited to continue our journey of empowerment, innovation, and inclusivity. With our commitment to serving you better, we’re confident that the years ahead will be just as transformative.
With that being said, we are thrilled to unveil our new website. It boasts a modern, updated look while providing a user-friendly way for you to shop all of your favorites!
Join Us in Celebration
As we commemorate 38 years of aBra4Me, we invite you to explore our range of high-quality bras that have been designed with your comfort and confidence in mind. Every purchase is a celebration of our shared journey and our commitment to women’s empowerment.
For more information on finding the perfect bra that suits your individual needs, contact us at (866) 227-2463 or reach out through our online contact form. Your journey to a perfect fit starts here with aBra4Me.