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Celebrating 39 Years of Empowering Women: The Journey Continues

39 years in business

With immense pride and gratitude, we celebrate 39 years of being a cornerstone in the lingerie industry. This milestone is not just a testament to our growth and success but a reflection of the loyalty and trust of our cherished customers. As we mark this occasion, we take a moment to look back on where aBra4Me began and the remarkable strides we’ve made since then.

Founding the Foundation
Our journey started when our founder, Jackie, entered the lingerie industry at just 17 years old. Armed with two college degrees and invaluable experience at LuLu’s Lingerie and Bra World in Troy, MI, Jackie’s passion and dedication propelled her forward. From her early days as an assistant manager to becoming a buyer for multiple locations, she learned the business from the ground up, always with a vision to serve women and enhance their comfort and confidence.

Evolution: From Bra World to aBra4Me
In 2001, Bra World made its online debut with the launch of www.braworld.ws. This was a major turning point that set the stage for our digital journey. In 2007, aBra4Me was officially born to align with our customer-friendly phone number, 866-a-Bra-4-Me. By 2010, we had fully embraced the shift to e-commerce, closing our brick-and-mortar stores and focusing entirely on providing an exceptional online experience.

Navigating Industry Shifts
Over the years, the lingerie industry has undergone significant changes, and aBra4Me has been at the forefront of these shifts. One of the most pivotal changes we embraced was the move toward inclusive sizing. In a time when DDD cups were rare, we now proudly offer a wide variety of styles, including sizes as large as M and O cups, ensuring that all women can find the perfect fit.

The COVID-19 pandemic presented new challenges, but aBra4Me remained resilient. With shifting consumer priorities, online bra sales became a lifeline for many, and we continued to deliver comfort and confidence through our products when women needed it most.

Empowerment Through Selection
At the heart of aBra4Me is our commitment to empowering women through high-quality, inclusive lingerie. We’ve stayed true to our mission of offering a diverse range of bras that cater to all body types, transforming the search for the perfect bra into a journey of comfort and confidence. Every style in our collection is designed with one purpose in mind: to make women feel comfortable, supported, and confident every day.

A Future Filled with Promise
As we celebrate 39 years, our hearts are filled with gratitude for the loyal customers who have been the foundation of our success. Looking ahead, we remain dedicated to innovation, inclusivity, and empowerment, always striving to serve you better. With that, we’re thrilled to unveil our newly redesigned website, offering a modern look and a user-friendly experience to make shopping for your favorites easier than ever.

Join Us in Celebration
As we commemorate 39 years of aBra4Me, we invite you to explore our range of high-quality bras, designed with your comfort and confidence in mind. Every purchase is a celebration of our shared journey and our commitment to women’s empowerment.

For more information on finding the perfect bra to suit your needs, contact us at (866) 227-2463 or reach out through our online contact form. Your journey to a perfect fit starts here at aBra4Me.

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